Third time is more than a charm for the collaborative effort between Alexander McQueen and sports royalty brand Puma.
The collection kicks off the Spring/Summer 2015 season with bold and divergent colour palette of orange and blue forming the basis, accompanied by the metallic textures of traditional PUMA designs.
The sporty mesh fabric is combined with premium leather, and topped with glow-in-the-dark finishings. The colour way also gives sense to 1950s Formica, but in ode to the late McQueen its more vibrant and has a modern edge.
Another praise for the late McQueen lies in the Rush Mid Low and Mid T models sporting graphic tyre print covers, moulded into the silver metallic foil.
Puma is now taking notes from new creative director Rihanna of course, and have certainly upped their game.