TOPSHOP Gives Hailey Baldwin A Spring To Her Step

British retailer, Topshop recently revealed their denim spring collection; which stars celebrity offspring Hailey Baldwin.

The campaign which was shot by Oliver Hadlee Pearch sees Baldwin styled by Topshop creative director Kate Phelan in the collections latest offering, think flared jeans (hello 70’s!) to super skinnies (which look really comfortable and stretchy), as well as relaxed boyfriend style jeans. Topped in crop tops, basic t’s and over sized box tops, it’s a simple campaign which also highlights that this is just the beginning for Baldwin’s toned features.

Topshop Hailey baldwin 1

The creative director also added; “The TOPSHOP denim collection is perfect on Hailey. She has an energy and vitality that shows the collection of jeans and the different moods and personalities; the sexy Leigh, the tomboy Mom and the fashion girls favourite Baxter. Hailey is all these girls; she is street smart, stylish and most importantly individual. Which one are you?”

Topshop Hailey baldwin 2

Being the first big-name campaign, Baldwin has also come off the runways for Topshop, Sonia Rykiel and Moschino menswear, as well as being featured in Love, i.D and Vogue. This is definitely not the last we see from the 18 year old.

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Images via TOPSHOP.com

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Prada Cast Ansel, Miles, Jack & Ethan For Spring

With Spring 2015 campaigns coming at us at full force, it looks like fashion giant Prada has carefully curated an exceptional menswear spring 2015 campaign with the finest of gentlemen and household objects.

Source: Official Website

Source: Official Website – Ansel Elgort Prada Spring 2015

Prada brings together four of Hollywood’s leading men to lend their onscreen presence in aid of a series of photographic images conjuring up their own secrets.

The Spring/Summer 2015 campaign features Ansel Elgort peeling a tangerine, whilst Miles Teller scribbles on his hand with a pen, Ethan Hawke cuts a postcard all while Jack O’Connell sips on a glass of water… alluring and mischievous.

Source: Official Website  Miles Teller - Prada Spring 2015

Source: Official Website
Miles Teller – Prada Spring 2015

The campaign which was shot between London and New York by Craig McDean, appropriately created a balance between object and holder with focus shifting to close-ups of hands, faces and placing emphasis on something unknown. According to the release; “As if the magical forces that make the world seem normal have, for an indeterminately short time, revealed their strangeness.” 

The leitmotiv of the collection lies in the stitching, which produces a graphic effect (within large, small, in contrasting colours) all transforming and mixing the classic codes to create new ones. With the addition of modern proportions and silhouettes that invoke the 1970s, it brings forth a sense of peculiarity.

Source: Official Website Ethan Hawke - Prada Spring 2015

Source: Official Website
Ethan Hawke – Prada Spring 2015

The images of muted colour changes to bold black and white, and then back again to emulate the four actors’ fragmented mental focus. The campaign portrays a silence, a space for secrets.

Well it is without a doubt there’s no fault in Ansel Elgort’s stars, Miles Teller leaves us Whiplashed, Ethan Hawke has grown out of Boyhood and Jack O’Connell has broken us…

Source: Official Website Jack O'Connell- Prada Spring 2015

Source: Official Website
Jack O’Connell- Prada Spring 2015

Mind the GAP this Christmas

GAP – THE SOFIA COPPOLA EDITION 

I’ve never experienced waking up to snow on Christmas morning, but I do know the feeling of waking up and finding that Barbie I wanted under the Christmas tree (I was 10 years old). Mistletoe and awkward parties have never been experienced either, however in the latest string of GAP ads which aired on November 3rd, I got the feeling of knowing and understanding.

“Gauntlet” – “I Got Stripes” by Johnny Cash.

The latest installment of ads were created by Weiden + Kennedy  and directed by (one of my fav) Academy-Award directors Sofia Coppola (smart move there GAP). The new ads are centered around Gap’s “Dress Normal” campaign and brings a sense of familiarity, and well basically we can all identify with one of the four ads.

Now, the “Dress Normal” concept which was launched this fall, was matter of fact supposed to reinvigorate the 45-year-old brand, of which the concept comes into play of trying to make people feel good about buying conventional, genre-and-boundary-hewing clothes. Basically, other brands are all going in one direction and GAP is here; like ‘no, let’s go in the opposite direction. It’s okay to do that’ – people don’t understand that.

“Mistletoe” by The Promise’s – “I’m Not Ready for Love.”

An analyst from Janney Capital Markets, Adrienne Yih-Tennant  stated; “While intended to be provocative and ironic, we believe the fall floor may be, in a word, to ‘normal'” . With store sales decreasing, the company opted for heavy discount dosage. Clearly, normality doesn’t seem to be working – just yet?

HA! And that’s where Sofia Coppola comes in. Coppola is a genius, her movies have been nothing short of remarkable/mind-boggling/extraordinary/amazing/noteworthy etc etc (jeez I fan-girled so hard). Anyways, in true Coppola fashion each of the ads; titled “Gauntlet”, “Mistletoe”,”Crooner” and “Pinball” respectively, have their own dash of originality and soundtrack to match.

“Crooner” by Johnnie Ray’s – “Cry.”

GAP’s Chief Marketing Officer, Seth Farbman said; “Sofia has brilliantly translated Gap’s snapshots of these authentic family characters to the screen. Sofia is a great fashion icon and helped us bring our fashion themes to life along the storytelling of family fun for the festive season.”

Personally, the way each ad was executed brought out what I think GAP should focus on – family. The brand is built on the dynamics that its the one-stop apparel store for the entire family this festive season – but why not have it all year round, offering value and quality – essentially being normal. Nevertheless, I love the story telling and family orientation about each of the ads.

“Pinball” – “Deep Down,” by Hazel and the Jolly Boys.