Barneys New York Better Than Ever

There’s always something special about Spring campaigns; they possess traits which help pave the upcoming season to be nothing short being fun and flirty. So it was of course no surprise when a popular fashion retailer tapped the industry’s favourite photographer and a handful of the most iconic (and beautiful) supermodels to add a touch ageless beauty to their upcoming spring campaign.

Barneys NY Spring campaign 1

Barney’s New York set up studio in Miami with photographer Bruce Weber to create their spring 2015 campaign titled “Better Than Ever”. The title is most suitable as it features models who have been strutting down the catwalks since the 70’s.

Barneys NY Spring campaign 2

The 10 former models (which judging by the images can give a few of the models today a good run – or should we say walk for their money) included Brooke Shields, Elaine Irwin, Kirsten Owen, Stephanie Seymour Brant, Veronica Webb, Christie Brinkley, Kiara Kabuluru, Pat Cleveland, Susanne Bartsch and Bethann Hardison ( who recently received an award from the CFDA for her work with the diversity coalition).

Barneys NY Spring campaign 3

Weber was there to capture the ladies whilst the models showed off their fiercest poses (let’s take note, these ladies still have tons of game), also aiding as props were a clad of hunky young men.

The display was ever so refreshing as it featured women and men of all ages, races and sizes – the sight of youngsters worshipping Brinkley by the pool does make one giggle.

Barneys NY Spring campaign 4

It’s quite clear that Barney’s campaigns are of a unique nature and does more than just capture the attention of consumers. For their last spring campaign titled “Brothers, Sisters, Sons and Daughters”, which was also photographed by Weber, was a creative collection of portraits featuring transgender men and women posing among family and friends.

For more information about the campaign visit Barney’s blog, The Window.

Barneys NY Spring campaign 5 Barneys NY Spring campaign 6

Advertisements

Mind the GAP this Christmas

GAP – THE SOFIA COPPOLA EDITION 

I’ve never experienced waking up to snow on Christmas morning, but I do know the feeling of waking up and finding that Barbie I wanted under the Christmas tree (I was 10 years old). Mistletoe and awkward parties have never been experienced either, however in the latest string of GAP ads which aired on November 3rd, I got the feeling of knowing and understanding.

“Gauntlet” – “I Got Stripes” by Johnny Cash.

The latest installment of ads were created by Weiden + Kennedy  and directed by (one of my fav) Academy-Award directors Sofia Coppola (smart move there GAP). The new ads are centered around Gap’s “Dress Normal” campaign and brings a sense of familiarity, and well basically we can all identify with one of the four ads.

Now, the “Dress Normal” concept which was launched this fall, was matter of fact supposed to reinvigorate the 45-year-old brand, of which the concept comes into play of trying to make people feel good about buying conventional, genre-and-boundary-hewing clothes. Basically, other brands are all going in one direction and GAP is here; like ‘no, let’s go in the opposite direction. It’s okay to do that’ – people don’t understand that.

“Mistletoe” by The Promise’s – “I’m Not Ready for Love.”

An analyst from Janney Capital Markets, Adrienne Yih-Tennant  stated; “While intended to be provocative and ironic, we believe the fall floor may be, in a word, to ‘normal'” . With store sales decreasing, the company opted for heavy discount dosage. Clearly, normality doesn’t seem to be working – just yet?

HA! And that’s where Sofia Coppola comes in. Coppola is a genius, her movies have been nothing short of remarkable/mind-boggling/extraordinary/amazing/noteworthy etc etc (jeez I fan-girled so hard). Anyways, in true Coppola fashion each of the ads; titled “Gauntlet”, “Mistletoe”,”Crooner” and “Pinball” respectively, have their own dash of originality and soundtrack to match.

“Crooner” by Johnnie Ray’s – “Cry.”

GAP’s Chief Marketing Officer, Seth Farbman said; “Sofia has brilliantly translated Gap’s snapshots of these authentic family characters to the screen. Sofia is a great fashion icon and helped us bring our fashion themes to life along the storytelling of family fun for the festive season.”

Personally, the way each ad was executed brought out what I think GAP should focus on – family. The brand is built on the dynamics that its the one-stop apparel store for the entire family this festive season – but why not have it all year round, offering value and quality – essentially being normal. Nevertheless, I love the story telling and family orientation about each of the ads.

“Pinball” – “Deep Down,” by Hazel and the Jolly Boys.